Project: Content planning and development

Tauber Kienan created architecture and developed content to clearly communicate to diverse audiences

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The Challenge: A large consumer financial services company was interested in showing another side of itself. It needed to get the word about its support for non-profits and charitable programs out to a variety of audiences while ensuring that its message met strict legal guidelines. The financial services giant had launched a program to offer a free service to low-income families, and needed to prove that it was serious about reaching potential participants while sending clear messages to consumers, potential investors, non-profit groups, and federal agencies.

The Solution: Faced with the challenge of speaking to many diverse audiences through its web site, the company turned to Tauber Kienan. After carefully assessing the requirements of the project with a specific focus on potential audiences and messages, Tauber Kienan created a detailed content plan and designed the architecture for a subsite that would meet the needs of the company’s charitable arm. Drawing on its experience crafting messages for a wide range of clients and their audiences, Tauber Kienan created content that clearly communicated with each of the groups the company was targeting while providing cohesive messaging.

The Outcome: Thanks to its new subsite, the financial services firm is directing the right people to its charitable operations. At the same time, it has been able to address a major concern: compliance with legal and governmental requirements.